The brief was set. Create and launch a product into industry which will promote ourselves as individual designers and help to explain to potential employers was BA Design Management & BA Design Futures is all about.
Our solution was I25UE: Design Thinking
The product consisted of:
1. A 32 page full colour newspaper consisting of the 24 design issues the students were investigating for their final major project. 5000 copies were printed and distributed to creative agency's, people and hotspots around Manchester.
2. A website and mobile app to further promote the I25UE brand and create a network for creatives in Manchester and beyond to share their design issues.
3. Our 25th issue, a live debate titled 'What skills and attributes do employers in the creative sector really want from graduates?' The debate featured a panel of key industry figures and an audience made up of students and creative professionals from some of the top creative companies based in Manchester.
