Last week I attended the Northern User Experience 'Making UX Strategic' talk at Code Computerlove. The talk was given by Chris Collingridge a usability specialist with over 10 years experience in the industry.
The talk focused on how companies, or more importantly people within companies who understand user experience, can champion UX and make the rest of their organisation see the benefits and unique selling point that UX can bring to their company resulting in a competitive edge over their competition.
As a design student with minimal experience of UX (I did one computing module which touched on it during my final year) I found the topic to be very interesting but inevitably some parts went over my head but I will definitely be keeping my eyes peeled for more talk and events similar to this. Here's the slides from the talk anyway:
Making UX strategic
View more presentations from ccollingridge
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